Do we have a car for you? Encouraging the uptake of electric vehicles at point of sale, Lindsay Matthews, Jennifer Lynes, Manuel Riemer, Tania Del Matto, Nicholas Cloet. Energy Policy 100, pp. 79-88 (2017/1/31)

Lynes, J. (2015). Volkswagen committed the cardinal sin of greenwashing: Lying. The Globe and Mail, 24. 

Fletcher, K., & Lynes, J. (2015). Sustainability in Style. Alternatives Journal, 41(3), 16.

Lynes, J. and Whitney, S., Murray, D.  2014. Developing benchmark criteria for assessing the effectiveness of community-based social marketing programs: a case study of Jack Johnson’s “All at Once” campaign, Journal of Social Marketing 4:2  (111-132). (Recipient of the Emerald Publishing Group Awards for Excellence – Highly Commended Paper).

Lynes, Jennifer K. "Corporate Voluntary Environmental Initiatives and Self-Regulation." Encyclopedia of Geography. Ed. Barney Warf. Thousand Oaks, CA: SAGE, 2010. 588-90. SAGE Reference Online. Web. 15 Mar. 2012.
http://www.sage-ereference.com/view/geography/n222.xml

Cheng, T., Woon, D., & Lynes, J. (2011). The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors. Social Marketing Quarterly, 17(2), 48-62.
http://smq.sagepub.com/content/17/2/48.abstract?patientinform-links=yes&legid=spsmq;17/2/48

Lynes, J. (in press) The Green Engine Decision: A case study of Scandinavian Airlines (business case study with teaching note), Ivey Publishing, University of Western Ontario.
https://www.iveycases.com/ProductView.aspx?id=31444

Lynes, J.& Andrachuk, M. (2008), 'Motivations for corporate social and environmental responsibility: A case study of Scandinavian Airlines', Journal of International Management, 14:4.
http://dx.doi.org/10.1016/j.intman.2007.09.004

Lynes, J. (2008), Motivations for Environmental Commitment in the Airline Industry: A case study of Scandinavian Airlines. VDM-Verlag, Saarbrücken, Germany.  Published doctoral thesis. ISBN 978-3-639-02062-5.
http://www.amazon.com/Motivations-Environmental-Commitment-Airline-Industry/dp/3639020626/ref=sr_1_1?ie=UTF8&s=books&qid=1240584606&sr=1-1

Lynes, J. & Dredge, D. (2006), 'Going Green: Commitment to environmental management in the airline industry', Journal of Sustainable Tourism, 14:2 (116-138).
http://dx.doi.org/10.1080/09669580608669048

Richardson, G. & Lynes, J. (2007) Institutional motivations and barriers to the construction of green buildings on campus: a case study of the University of Waterloo, Ontario. International Journal of Sustainability in Higher Education 8:3 (339-354). Award of Excellence for Outstanding Paper from the Emerald Literati Network, June 2008.

Research Spotlight: Bull's eye! How framing environmental messages helps them hit their target

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