Lynes, J. (2015). Volkswagen committed the cardinal sin of greenwashing: Lying. The Globe and Mail, 24.
Fletcher, K., & Lynes, J. (2015). Sustainability in Style. Alternatives Journal, 41(3), 16.
Lynes, J. and Whitney, S., Murray, D. 2014. Developing benchmark criteria for assessing the effectiveness of community-based social marketing programs: a case study of Jack Johnson’s “All at Once” campaign, Journal of Social Marketing 4:2 (111-132). (Recipient of the Emerald Publishing Group Awards for Excellence – Highly Commended Paper).
Lynes, Jennifer K. "Corporate Voluntary Environmental Initiatives and Self-Regulation." Encyclopedia of Geography. Ed. Barney Warf. Thousand Oaks, CA: SAGE, 2010. 588-90. SAGE Reference Online. Web. 15 Mar. 2012.
Cheng, T., Woon, D., & Lynes, J. (2011). The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors. Social Marketing Quarterly, 17(2), 48-62.
Lynes, J. (in press) The Green Engine Decision: A case study of Scandinavian Airlines (business case study with teaching note), Ivey Publishing, University of Western Ontario.
Lynes, J.& Andrachuk, M. (2008), 'Motivations for corporate social and environmental responsibility: A case study of Scandinavian Airlines', Journal of International Management, 14:4.
Lynes, J. (2008), Motivations for Environmental Commitment in the Airline Industry: A case study of Scandinavian Airlines. VDM-Verlag, Saarbrücken, Germany. Published doctoral thesis. ISBN 978-3-639-02062-5.
Lynes, J. & Dredge, D. (2006), 'Going Green: Commitment to environmental management in the airline industry', Journal of Sustainable Tourism, 14:2 (116-138).
Richardson, G. & Lynes, J. (2007) Institutional motivations and barriers to the construction of green buildings on campus: a case study of the University of Waterloo, Ontario. International Journal of Sustainability in Higher Education 8:3 (339-354). Award of Excellence for Outstanding Paper from the Emerald Literati Network, June 2008.
Research Spotlight: Bull's eye! How framing environmental messages helps them hit their target